SMART SIPPING FOR A BALANCED LIFESTYLE
THE NEW GENERATION OF THE APERITIF
We reduce what is not good for your body.
Less sugar, less alcohol.
The idea for CALOW was born in Barcelona in 2020. During my master's degree in Barcelona, my fellow students from America made me aware of the hard seltzer hype there.
After completing my studies and returning to Germany, this idea didn't let me go.
The lifestyle of the younger generations towards more conscious consumption calls for this new trendy drink to be brought onto the German market.
However, we didn't want to bring the topic 1:1 to Germany because tastes are known to be different. That's why we spent a long time tinkering with the recipe.
And the result is CALOW:
SPARKLING WINE WITH A REFRESHING BURST OF FRUIT.
Almost all of you can identify with the idea of " beach, good company, refreshing cold drinks and fun" . This is exactly what CALOW embodies. CALOW is a light alcoholic drink that embodies an attitude to life. Our goal is to offer our fans a great taste experience with a light alcoholic drink, which at the same time hits the nerve of conscious nutrition .
Less is more:
Less alcohol, less sweetness, sugar, calories.
Gluten free and vegan!
We look forward to welcoming you to the CALOW community.